# Elev8 India Sportz Wraps RKC Season 1 With 9.18 Million Views — Regional Kabaddi Is Now a Commercial Powerhouse

URL: https://technosports.co.in/elev8-india-sportz-wraps-rkc-season-1/  
Published: 2026-06-17  
Updated: 2026-06-17  
Author: Reetam Bodhak

India’s first Regional Kabaddi Championship portfolio just proved that grassroots sport can win big, even during IPL season.

Elev8 India Sportz has officially closed Season 1 of its **Regional Kabaddi Championships (RKC)**, clocking **9.18 million digital views** across 100 matches in just 18 days — spanning five states and fielding 653 athletes across 46 teams.

## What Made RKC Season 1 Stand Out?

| Metric | Numbers |
| --- | --- |
| Total Matches | 100 |
| States Covered | 5 |
| Athletes | 653 |
| Teams | 46 |
| Digital Views | 9.18 Million |
| Fan Interactions | 664.8K+ |
| Brand Partners | 16 |
| Dilli Queens Fan Votes | 2.05 Lakh+ |

The five marquee properties — Aapli Mumbai Kabaddi Championship, Maru Kabaddi Championship (Rajasthan), Dilli Queens Kabaddi Championship (Delhi), Ganga Damodar Kabaddi Championship (Bihar & Jharkhand), and The Gandaberunda Trophy (Karnataka) — each brought regional identity to centre stage.

Broadcast was anchored by **ABP Network**, one of India’s largest media groups with a 500+ million digital reach.

![Elev8 India Sportz](https://technosports.co.in/wp-content/uploads/2026/06/elclcal.webp)

## A Smarter Commercial Model for Indian Sport

Unlike single-window national leagues, the RKC runs on a **quarterly multi-market format**, delivering year-round sponsor visibility. This means brands get repeat touchpoints across India’s most passionate kabaddi markets — not just a one-time burst.

Innovative activations backed this up. A **Health Camp co-hosted with Saksham Hospital** in Bihar ran parallel to matches, driving local brand awareness and direct customer acquisition. The **Dilli Queens** property powered 2.05L+ votes through Awaaz, Elev8’s proprietary fan-voting platform built entirely in-house.

Format innovations kept broadcast engaging too — **“Power Play” windows** (3-minute bonus-point raids) and a **Best-of-3 Sets** structure at The Gandaberunda Trophy kept drama high for live audiences.

> *“Local rivalries get a big stage, new match winners break through, and because the RKC runs quarterly rather than once a year, fans follow a series — not a one-off event.”*  
> — Vikas Gautam, CEO – YKS & RKC, Elev8 India Sportz

## What’s Next for RKC?

As Elev8 heads toward **Season 2**, the focus sharpens on deeper sponsor engagement, enhanced on-ground experiences, and expanding digital fan touchpoints. With the real-money gaming ban having reset Indian sport’s economics overnight, regional leagues are emerging as the new growth engine — offering brands engaged, loyal audiences that national platforms can’t reach alone.

Kabaddi itself is no stranger to passionate fanbases. As one of [India’s oldest indigenous sports](https://en.wikipedia.org/wiki/Kabaddi), its regional roots make it uniquely suited for this kind of community-first commercial model.

For more on how Indian sports properties are evolving, read our coverage of the [Yuva Kabaddi Series on TechnoSports](https://technosports.co.in).

## FAQs

### **Q: What is the Regional Kabaddi Championship (RKC)?**

RKC is India’s first multi-state regional kabaddi championship portfolio by Elev8 India Sportz, running quarterly across five states with local teams and broadcast partners.

### **Q: How many views did RKC Season 1 generate?**

  
Season 1 generated 9.18 million digital views and over 664.8K interactions across platforms in just 18 days.