# Ek Din Box Office Disaster: How a Rs. 75 Crore Film With Sai Pallavi Fell Flat in Just 2 Days

URL: https://technosports.co.in/ek-din-box-office-disaster-how-a/  
Published: 2026-05-04  
Updated: 2026-05-04  
Author: Reetam Bodhak

Sometimes the numbers tell a story that no PR team can spin. *Ek Din*, the much-anticipated romantic drama featuring Junaid Khan and the highly popular Sai Pallavi, has had one of the most painful box office openings of 2026 — and the trajectory is only getting worse.

### Ek Din” The Numbers Are Brutal

The film dropped by 25 per cent on its second day after taking an already underwhelming start, adding just Rs. 75 lakh on Day 2 and bringing its two-day cumulative to Rs. 1.75 crore nett at the Indian box office. That downward trend on Day 2 — when films typically show a bump — essentially sealed the film’s fate before the first weekend was even over.

| Day | Box Office Collection |
| --- | --- |
| Day 1 | Rs. 1.00 crore |
| Day 2 | Rs. 0.75 crore (est.) |
| **Total (2 Days)** | **Rs. 1.75 crore** |

### A Rs. 75 Crore Film Heading for Under Rs. 5 Crore Total

Let that sink in for a moment. Mounted on a budget of nearly Rs. 75 crore, *Ek Din* is now expected to wind up its entire theatrical run under the Rs. 5 crore mark — making it one of the biggest disasters in recent Bollywood history. The scale of the loss is staggering.

![Ek Din](https://technosports.co.in/wp-content/uploads/2026/05/ekdddd.jpg)

### What Went Wrong?

The film is reportedly an adaptation of the popular [Thai romantic drama](https://en.wikipedia.org/wiki/Romance_film) *One Day*, centring on a couple dealing with a rare memory disorder. Despite a compelling premise and a cast that includes Kunal Kapoor and Sai Pallavi, audience traction simply never materialised.

This is Junaid Khan’s third film after *Maharaj* (a direct OTT release) and *Loveyapa* (a box office flop). His next project is reportedly *Ragini 3*, a horror comedy co-starring Tamannaah Bhatia, while Sai Pallavi will next be seen in Ranbir Kapoor’s *Ramayana*.

The core lesson here is one Bollywood keeps learning the hard way — star power alone doesn’t drive footfalls. Audiences today want stories that connect authentically, and a remake-heavy approach without a strong marketing hook is a tough sell.

For more Bollywood box office analysis and entertainment news, check out [Technosports](https://technosports.co.in).

**FAQs**

### **Q: What is the total box office collection of Ek Din so far?** A

: As of two days into its release, *Ek Din* has earned just Rs. 1.75 crore nett at the Indian box office.

### **Q: Will Ek Din recover at the box office?**

A: Based on the 25% Day 2 drop, a recovery looks extremely unlikely — the film is projected to close its entire run under Rs. 5 crore.