# EBG Group Disrupts India’s Toy Market

URL: https://technosports.co.in/ebg-group-disrupts-indias-toy-market/  
Published: 2026-09-16  
Updated: 2026-09-16  
Author: Sudeshna Ghosh

EBG Group is revolutionizing playtime with a massive ₹50 crore investment into Adhira & Appa Toys. Launching in Hyderabad by 2026, the brand eyes 50 nationwide stores by 2027. Featuring over 1,300 items—from robotics to STEM kits—this venture fuels the “Made in India” movement. With experiential game zones and sustainable sourcing, EBG is ready to conquer the booming global toy market.