Warner Bros. is playing chess, not checkers. By shifting Dune: Messiah into an early IMAX-exclusive window, they’re aiming to crush Avengers: Doomsday before it even hits screens.

The Strategy: Limited 70mm screenings create intense scarcity. The Goal: Dominate early buzz. The Stakes: A high-stakes clash for total cinematic supremacy.

Expect a brutal, record-breaking battle this December.