# DS Group Launches Futuristic AR Verse

URL: https://technosports.co.in/ds-group-launches-futuristic-ar-verse/  
Published: 2026-08-18  
Updated: 2026-08-18  
Author: Reetam Bodhak

The DS Group is celebrating 97 years of innovation with the launch of ‘DS-Verse.’ This immersive WebAR experience transforms the sky into an interactive timeline.

- Scan a QR code to explore history.
- No app downloads required for access.
- Journey from 1929 to today.

Experience the brand’s evolution through virtual constellations, blending corporate legacy with cutting-edge digital storytelling technology.