The anticipation for the India vs Pakistan clash in the upcoming Asia Cup 2023 is already at fever pitch, and Disney-Star, the official broadcaster, is poised to cash in on this cricketing extravaganza. With a strategic approach and attractive ad packages, Disney-Star is on track to generate a whopping Rs 400 Crore in advertising revenues from this highly-awaited match on September 2.
Here’s a closer look at how Disney-Star plans to hit this advertising jackpot
High-Stakes IND vs PAK Clash
- Disney-Star, the official broadcaster for Asia Cup 2023, is gearing up for a spectacular showdown between India and Pakistan.
- The India vs Pakistan match is expected to drive massive viewership and ad revenues.
Premium Advertisers on Board
- Disney-Star has already secured major brands for the match, including Coca-Cola, Amul, McEnroe, Nerolac Paint, and Berger Paints.
- A shift in Disney-Star’s advertising approach has attracted more advertisers.
Three Ad Packages Offered
- Disney-Star is offering three advertising packages for Asia Cup 2023:
- Package A: India vs Pakistan match along with other games.
- Package B: Second India vs Pakistan match and other games.
- Package C: Coverage for the entire tournament.
Advertising Revenues Projection
- Industry sources estimate that Disney-Star is set to cross Rs 350 Crore in advertising revenues.
- Despite market conditions, this figure showcases the immense appeal of cricket advertising.
Sky-High Ad Rates for IND vs PAK
- Disney-Star has set a rate of up to Rs 30 lakh for a 10-second ad slot during the India vs Pakistan match.
- For other matches, the rate is significantly lower, at around Rs 2-3 lakh for 10 seconds.
Multi-Platform Strategy
- Disney-Star is offering free live streaming of the India vs Pakistan match on mobile devices via Disney+Hotstar.
- Viewers can expect a massive audience turnout on mobile platforms.
Subscription-Based Coverage
- While Asia Cup 2023 will be behind a paywall on the Disney-Hotstar app on non-mobile devices, it’s expected to gain subscribers.
- Advertising rates for CTVs (Connected TVs) are projected to be around Rs 400 per thousand impressions.
Following Jio’s Footsteps
- Disney-Star’s strategy aligns with Jio’s free live streaming of IPL, aiming to capture a significant share of festive advertising in the coming months.
- Customized and attractive pricing options for digital advertisers are part of Disney-Star’s plan.
With the India vs Pakistan clash on the horizon, Disney-Star’s innovative ad strategies and attractive packages are set to make the Asia Cup 2023 a cricketing spectacle for advertisers and viewers alike. The battle for ad revenues during this highly-anticipated match promises to be as thrilling as the action on the field. Disney-Star’s expected Rs 400 Crore ad revenue is a testament to the enduring popularity of cricket in India.
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