# Disney-Star Set to Score Big: Rs 400 Cr Ad Revenues Expected from Asia Cup IND vs PAK Clash

URL: https://technosports.co.in/disney-star-set-to-score-bi-ind-vs-pak-asia-cup/  
Published: 2023-08-30  
Updated: 2023-08-29  
Author: REMYA BABU S

The anticipation for the India vs Pakistan clash in the upcoming *[Asia Cup 2023](https://en.wikipedia.org/wiki/2023_Asia_Cup)* is already at fever pitch, and Disney-Star, the official broadcaster, is poised to cash in on this cricketing extravaganza. With a strategic approach and attractive ad packages, Disney-Star is on track to generate a whopping Rs 400 Crore in advertising revenues from this highly-awaited match on September 2.

> Disney's Indian division, Disney Star, will gain roughly ₹350-₹400 crore from ads during the Asia Cup cricket tournament. A 10-second ad during India vs. Pakistan costs ₹25-30 lakhs. [pic.twitter.com/CbAeiq6yyI](https://t.co/CbAeiq6yyI)
>
> — Wirally (@GoWirally) [August 29, 2023](https://twitter.com/GoWirally/status/1696493826863689997?ref_src=twsrc%5Etfw)

## **Here’s a closer look at how Disney-Star plans to hit this advertising jackpot**

![](https://technosports.co.in/wp-content/uploads/2023/08/F4rWRpDWoAAdVx-.jpg)

## ***High-Stakes IND vs PAK Clash***

- Disney-Star, the official broadcaster for Asia Cup 2023, is gearing up for a spectacular showdown between India and Pakistan.
- The India vs Pakistan match is expected to drive massive viewership and ad revenues.

## ***Premium Advertisers on Board***

- Disney-Star has already secured major brands for the match, including Coca-Cola, Amul, McEnroe, Nerolac Paint, and Berger Paints.
- A shift in Disney-Star’s advertising approach has attracted more advertisers.

## ***Three Ad Packages Offered***

- Disney-Star is offering three advertising packages for Asia Cup 2023:
  - Package A: India vs Pakistan match along with other games.
  - Package B: Second India vs Pakistan match and other games.
  - Package C: Coverage for the entire tournament.

![](https://technosports.co.in/wp-content/uploads/2023/08/F4s6AEdaAAAs3xF-1024x1024.jpg)

## ***Advertising Revenues Projection***

- Industry sources estimate that Disney-Star is set to cross Rs 350 Crore in advertising revenues.
- Despite market conditions, this figure showcases the immense appeal of cricket advertising.

## ***Sky-High Ad Rates for IND vs PAK***

- Disney-Star has set a rate of up to Rs 30 lakh for a 10-second ad slot during the India vs Pakistan match.
- For other matches, the rate is significantly lower, at around Rs 2-3 lakh for 10 seconds.

## ***Multi-Platform Strategy***

- Disney-Star is offering free live streaming of the India vs Pakistan match on mobile devices via Disney+Hotstar.
- Viewers can expect a massive audience turnout on mobile platforms.

## ***Subscription-Based Coverage***

- While Asia Cup 2023 will be behind a paywall on the Disney-Hotstar app on non-mobile devices, it’s expected to gain subscribers.
- Advertising rates for CTVs (Connected TVs) are projected to be around Rs 400 per thousand impressions.

## ***Following Jio’s Footsteps***

- Disney-Star’s strategy aligns with Jio’s free live streaming of IPL, aiming to capture a significant share of festive advertising in the coming months.
- Customized and attractive pricing options for digital advertisers are part of Disney-Star’s plan.

![](https://technosports.co.in/wp-content/uploads/2023/08/F4sggyZWMAAbD21-1024x910.jpg)

With the India vs Pakistan clash on the horizon, Disney-Star’s innovative ad strategies and attractive packages are set to make the Asia Cup 2023 a cricketing spectacle for advertisers and viewers alike. The battle for ad revenues during this highly-anticipated match promises to be as thrilling as the action on the field. Disney-Star’s expected Rs 400 Crore ad revenue is a testament to the enduring popularity of cricket in India.

Read more : [Neeraj Chopra’s Historic Gold: India Shines at World Athletics Championships 2023](https://technosports.co.in/wp-admin/post.php?post=501577&action=edit)