Disney+ Hotstar has achieved a major milestone with its latest Hindi-language drama, “Thukra Ke Mera Pyaar”, which has become the platform’s most-watched show of 2024. Within just 16 days of its release, the series has set new benchmarks for viewership and subscriber engagement, making it the most successful show on the platform in the past four years.
Set in the heartland of India, the series features a mix of emerging and established talent, including Dhaval Thakur, Sanchita Bashu, Aniruddha Dave, and Kapil Kanpuriya. Written by Kamal Pandey, produced by Sachin Pandey’s Bombay Show Studios, and directed by Shraddha Pasi Jairath, the show has struck a chord with audiences across the country.
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A Record-Breaking Success for Disney+ Hotstar
The success of “Thukra Ke Mera Pyaar” is a testament to Disney+ Hotstar’s commitment to delivering high-quality, relatable content that resonates with Indian audiences. The show has not only garnered the highest viewership numbers but also achieved the highest subscriber count for any series on the platform in the last four years.
What Makes the Show Stand Out?
- Localized Storytelling:
The series is set in a small town in Uttar Pradesh, capturing the essence of India’s heartland. Its relatable characters and authentic storytelling have appealed to viewers across the country. - Emerging Talent:
The show has served as a launchpad for newcomers Dhaval Thakur and Sanchita Bashu, whose performances have been widely praised. - Strong Creative Team:
With Kamal Pandey’s compelling writing and Shraddha Pasi Jairath’s direction, the series has delivered a fresh and contemporary production style that resonates with today’s youth.
Cast and Crew Speak on the Show’s Success
Vivek Srivastava, Head of Hindi Specials for Streaming, JioStar:
“Our vision for the show was to resonate with the emotions and experiences of today’s youth while presenting it with a contemporary production style. The success of ‘Thukra Ke Mera Pyaar’ underscores our commitment to bringing high-quality content that deeply resonates with our viewers. We are excited to bring more such impactful stories to life.”
Sachin Pandey, Producer:
“I am truly overwhelmed by the success of ‘Thukra Ke Mera Pyaar.’ This achievement is a testament to the incredible collaborative efforts of our team, from Kamal Pandey’s brilliant writing to the captivating performances of Sanchita Bashu and Dhaval Thakur.”
Shraddha Pasi Jairath, Director:
Jairath described the show’s success as a “testament to the incredible collaborative efforts of our team.” She credited the writing and performances for creating a series that has deeply resonated with audiences.
Sanchita Bashu (Shanvika):
Bashu highlighted the universal appeal of localized storytelling, saying, “Set in a small town in U.P., it has struck a chord with audiences across India.” She credited writer Kamal Pandey for creating relatable characters that have connected with viewers.
Dhaval Thakur (Kuldeep Kumar):
Thakur described his role as “multi-faceted” and expressed gratitude for the show’s success, which he said made his challenging journey worthwhile.
Disney+ Hotstar’s Strategy for Original Content
The success of “Thukra Ke Mera Pyaar” marks a significant win for Disney+ Hotstar’s original content strategy in India. By focusing on localized storytelling and showcasing emerging talent, the platform has strengthened its position in the competitive Indian streaming market.
The series continues to stream exclusively on Disney+ Hotstar, further boosting the platform’s subscriber base and engagement levels.
Conclusion
“Thukra Ke Mera Pyaar” has set a new benchmark for success on Disney+ Hotstar, becoming the platform’s most-watched show of 2024. With its relatable characters, compelling storytelling, and strong performances, the series has captured the hearts of viewers across India.
This achievement underscores Disney+ Hotstar’s commitment to delivering high-quality, localized content that resonates with its audience. As the platform continues to invest in original programming, viewers can look forward to more impactful stories in the future.
FAQs
1. Why is ‘Thukra Ke Mera Pyaar’ so popular on Disney+ Hotstar?
The show’s popularity stems from its relatable storytelling, authentic portrayal of small-town India, and strong performances by both emerging and established actors. Its ability to connect with audiences across demographics has made it a record-breaking success.
2. Where can I watch ‘Thukra Ke Mera Pyaar’?
The series is streaming exclusively on Disney+ Hotstar. Subscribers can watch all episodes on the platform.
