Damson Technologies, a leading name in computer peripherals, mobile accessories, and lifestyle products, has announced the launch of a state-of-the-art manufacturing facility in Ahmedabad, Gujarat.
This ambitious project, which involves an investment of INR 200 crore in three phases, underscores the company’s strong commitment to the ‘Make in India’ initiative. The new facility will not only enhance the production capabilities of Damson’s flagship brand, JUST CORSECA, but will also manufacture products for other prominent accessory brands in India, addressing the growing demand for high-quality smart accessories and lifestyle products.
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A Significant Investment in Local Manufacturing
The investment breakdown for this facility includes INR 110 crore for factory setup, INR 60 crore for advanced machinery, and INR 30 crore dedicated to optimizing the manufacturing process. This strategic investment reflects Damson Technologies’ commitment to indigenous production and its role in bolstering the local economy.
The Ahmedabad facility will serve as the core manufacturing hub for a diverse range of high-quality audio systems, including TWS earbuds, personal audio devices, and home entertainment systems. With a focus on advanced technology and durability, the facility aims to meet the varied needs of the market while supporting the ‘Make in India’ initiative. Additionally, the project is expected to create approximately 500 job opportunities in and around Ahmedabad, contributing to regional economic development.
Production Capacity and Future Expansion
The facility will kick off with six assembly lines in phase one, targeting an initial monthly production of 300,000 units. As demand increases, Damson Technologies plans to expand to twenty assembly lines in phase three, scaling production capacity to 1 million units per month. This gradual scale-up strategy is designed to optimize output and meet both domestic and international market demands, aligning with the company’s revenue goal of INR 500 crore in the upcoming fiscal year.
Commitment to Technological Innovation
Under the leadership of Ritesh Goenka, Managing Director of Damson Technologies, the company is poised to revolutionize the smart accessory landscape through significant investments in research and development. With a dedicated $10 million R&D fund, Damson aims to integrate cutting-edge innovations, including AI-powered products, app-based controls, and voice assistance, across its product portfolio. The facility will also support a new gaming-focused segment, featuring gaming AirPods, headphones, and sports trackers, catering to the rising demand for specialized accessories in India and beyond.
Mr. Ritesh Goenka expressed his enthusiasm, stating, “The Indian market offers tremendous potential for the manufacturing of smart accessories, and we are delighted to start this state-of-the-art facility in Ahmedabad. With a focus on quality and innovation, this facility is designed to produce high-quality products for our flagship brand, JUST CORSECA, as well as for other leading accessory brands in India. This facility underscores our dedication to the ‘Make in India’ initiative by bringing production closer to home, enhancing operational efficiency, and supporting our growth ambitions.”
Expanding Beyond Domestic Markets
In line with its global expansion strategy, Damson Technologies is leveraging this manufacturing base to reduce import dependency and meet international demand, particularly in regions such as the USA, UK, and UAE. By manufacturing locally, Damson Technologies can better serve its loyal customer base worldwide while benefiting from cost efficiencies and competitive pricing on exports, aligning with India’s vision of becoming a global manufacturing hub.
Financial Goals and Future Outlook
Damson Technologies’ strategic investment in the Ahmedabad facility is expected to generate substantial revenue, with an anticipated market share of 3-4% in the mobile accessories and personal audio sectors. Once fully operational, this facility will play a critical role in supporting Damson’s revenue targets of INR 500 crore in the next fiscal year, further solidifying the brand’s position as a leading manufacturer in the smart accessories space.
With this new facility, Damson Technologies is not just investing in its future but also contributing to the growth of India’s manufacturing landscape, paving the way for innovation and excellence in the tech industry.
