# Cricket’s ODI Crisis: Revenue vs. Relevance

URL: https://technosports.co.in/crickets-odi-crisis-revenue-vs-relevance/  
Published: 2026-08-16  
Updated: 2026-08-16  
Author: Ankush Mallick

Cricket Australia is facing a high-stakes dilemma. CEO Todd Greenberg warns that while bilateral ODIs desperately need more “jeopardy” to stay relevant, axing them would crater vital broadcast revenues. It’s a brutal balancing act: keep the matches meaningful or watch the balance sheet collapse. The future of the format now hinges on smarter scheduling that aligns perfectly with the World Cup cycle.