Netflix’s The Adventures of Cliff Booth faces a massive awareness gap. While only 13% of audiences know it exists, a staggering 71% are hooked once they hear the pitch.

Young men are driving the hype, but will it hit theaters? With 57% of aware fans craving a big-screen experience, the data signals a potential cinematic event—if Netflix commits to the marketing.

Young men are driving the hype, but will it hit theaters? With 57% of aware fans craving a big-screen experience, the data signals a potential cinematic event—if Netflix commits to the marketing.