Indian cinema’s blockbuster dreams are hitting a wall. Yash Raj Films and Maddock Films are slamming the brakes on their massive cinematic universes after recent box office flops.

YRF: Spy universe projects are stalling as audiences demand fresh narratives. Maddock: Horror comedy plans face major delays.

Quality now trumps speed. The era of mindless franchise expansion is officially over.

Quality now trumps speed. The era of mindless franchise expansion is officially over.

Quality now trumps speed. The era of mindless franchise expansion is officially over.