The ICC Men’s Champions Trophy 2025 turned out to be a monumental event, setting unprecedented viewership records in India. The tournament, streamed on JioHotstar, amassed 540 crore views and an astonishing 11,000 crore minutes of watch time. These figures reflect the unwavering passion for cricket in India and the exponential growth of digital streaming.
Kiran Mani, CEO of Digital at JioStar, highlighted the significance of this milestone, stating, “The numbers show how much love people have for cricket and how digital streaming is growing in India.” The peak viewing moment during the tournament saw an incredible 6.12 crore concurrent viewers, further solidifying JioHotstar’s dominance in live sports broadcasting.
A Record-Breaking Final
The electrifying final match between India and New Zealand captivated the nation, leading to 124.2 crore views on JioHotstar alone. The showdown, which saw India clinch its third Champions Trophy title, attracted 6.12 crore simultaneous viewers, setting a new benchmark in Indian sports streaming.
This shattered the previous record of 5.9 crore concurrent viewers, achieved during Disney+ Hotstar’s broadcast of the 2023 Cricket World Cup final. The India vs New Zealand final also amassed 90 crore total views, surpassing the 66.9 crore views from India’s semi-final victory against Australia. Meanwhile, the much-anticipated India vs Pakistan clash also drew massive engagement, racking up 60.2 crore views.
The First Tournament After the JioHotstar Merger
This was the first major cricketing event following the high-profile merger between Jio Cinema and Disney+ Hotstar, leading to the birth of JioHotstar. The tournament’s success underscored the impact of this collaboration, as millions of fans tuned in across the country.
Viewership data indicated that Hindi-speaking regions, including Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana, had the highest engagement. Additionally, homes with WiFi-connected TVs contributed significantly, with Maharashtra leading in overall digital consumption.
Language Accessibility Drives Viewership
For the first time, an ICC tournament was streamed in 16 different formats, featuring nine regional languages such as English, Hindi, Marathi, and more. JioHotstar also introduced Indian Sign Language commentary and Audio Descriptive Commentary, enhancing accessibility for a wider audience.
This multilingual approach played a crucial role in expanding reach, allowing fans from diverse linguistic backgrounds to enjoy the tournament in their preferred language. The initiative reflects JioHotstar’s dedication to inclusive sports streaming, ensuring that cricket remains a game for all.
With this record-breaking tournament, JioHotstar has cemented itself as India’s leading sports streaming platform. The blend of high-definition streaming, multilingual coverage, and seamless digital accessibility has revolutionized how fans experience cricket.
As digital consumption continues to rise, the future promises even greater advancements in live sports streaming. If these trends persist, upcoming tournaments could witness even bigger viewership records, further showcasing India’s unparalleled love for cricket.
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