Cellecor Gadgets Limited has announced strategic partnerships with LOTS Wholesale Solutions and Sonovision Electronics, aiming to capture ₹100 crore annual business from South India’s booming consumer electronics market.
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Strategic South India Expansion Partners
Cellecor has chosen two established retail powerhouses to strengthen its South Indian presence, leveraging their combined retail infrastructure and customer base for massive market penetration.
Partnership Breakdown and Revenue Targets
| Partner | Store Network | Coverage | Expected Revenue |
|---|---|---|---|
| LOTS Wholesale Solutions | 137 stores across India | 100,000+ registered members | ₹50 crore annually |
| Sonovision Electronics | 75+ outlets in 26 cities | Andhra Pradesh & Telangana | ₹50 crore annually |
| Combined Target | 200+ retail touchpoints | South India focus | ₹100 crore total |
LOTS Wholesale Solutions: Scale and Reach
LOTS brings unmatched wholesale infrastructure with its membership-based model serving over 100,000 registered members. Their robust logistics backbone will ensure greater availability of Cellecor’s Smart TVs, sound systems, wearables, and home appliances across their extensive retail network.
Modern Wholesale Infrastructure Advantage
The partnership leverages LOTS’ proven distribution capabilities, enabling Cellecor to rapidly scale its presence across South Indian markets through established retail channels and customer relationships.
Sonovision Electronics: Regional Market Leader
Established in 1969, Sonovision Electronics is the largest consumer electronics retail chain in Andhra Pradesh and Telangana. With over 75 outlets across 26 cities, they offer comprehensive electronics portfolios backed by attractive finance schemes and reliable after-sales service.
Deep-Rooted Customer Trust
Sonovision’s 55+ years of market presence provides Cellecor access to established customer trust and regional market expertise, crucial for penetrating South India’s diverse consumer segments.
Market Opportunity in South India
According to Ravi Agarwal, “South India is one of the most vibrant and fast-growing markets for consumer electronics. These partnerships allow Cellecor to strengthen retail and wholesale presence, ensuring accessibility across key cities and towns.”
Product Portfolio Expansion
The partnerships will enhance distribution for Cellecor’s complete range:
- Smart TVs and home entertainment systems
- Wearables including smartwatches and fitness trackers
- Audio products like speakers, neckbands, and TWS
- Home appliances and kitchen devices
Reinforcing Offline Network Strength
This expansion adds to Cellecor’s impressive existing infrastructure of 65,000+ retail touchpoints, 1,800+ distributors, 2,000+ service centers, and 8 exclusive brand stores across India, demonstrating the company’s commitment to offline retail accessibility.
Making Technology Accessible
Cellecor continues its mission of making advanced technology accessible and affordable to every household, with these partnerships extending reach into previously underserved South Indian markets.
For more consumer electronics news and retail expansion updates, visit our electronics industry coverage and retail partnerships.
FAQs
When will Cellecor products be available through LOTS and Sonovision?
The partnerships are effective immediately, with product rollout expected across both retail networks soon.
Will this expansion affect Cellecor’s pricing strategy in South India?
The partnerships aim to maintain Cellecor’s commitment to affordable pricing while improving product accessibility.
