Casio India launches local manufacturing of 28 specially curated watch models, blending Japanese craftsmanship with Indian market insights. This strategic ‘Make in India’ initiative strengthens Casio’s commitment to the domestic market after nearly 30 years of operations.
Table of Contents
Casio India Manufacturing: Strategic Initiative Overview
| Aspect | Details |
|---|---|
| Launch Date | End of July 2025 |
| Models Count | 28 specially curated watches |
| Market Entry | 1996 (29 years in India) |
| Manufacturing Focus | Japanese tech + Indian insights |
| Campaign Period | Festive season promotions planned |
| Strategic Goal | Enhanced agility and responsiveness |
| Target Alignment | Make in India initiative |
| Supply Chain | Streamlined local production |
Make in India Strategy Benefits
The local manufacturing initiative enables Casio to become more agile and responsive in a market that continues evolving rapidly in terms of fashion, function, and consumer expectations.
Key advantages include:
- Enhanced product availability – reduced import dependencies
- Consumer-first approach – designs aligned with Indian preferences
- Faster market response – agile adaptation to local trends
- Sustainable supply chain – reduced logistics footprint
- Support for national goals – contributing to Make in India vision
The initiative integrates globally trusted Japanese technology with India’s manufacturing ecosystem strengths.
Leadership Vision & Market Commitment
Takuto Kimura, Managing Director of Casio India, emphasized the strategic importance: “By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle.”
The move reflects Casio’s deep commitment to long-term investment in the Indian market, going beyond mere market presence to genuine local integration.
Festive Season Marketing Push
Sales of ‘Made in India’ watches began in late July 2025, with dedicated campaigns planned for the upcoming festive season to spotlight this new locally produced lineup.
This timing capitalizes on India’s peak watch purchasing period when consumers seek quality timepieces for gifting and personal use.
Product Portfolio & Legacy
Since 1996, Casio India has built a reputation for innovation, reliability, and stylish design across multiple categories including timepieces, electronic musical instruments, calculators, and label printers.
The locally manufactured watches represent Casio’s evolution from importer to local manufacturer, demonstrating confidence in India’s manufacturing capabilities.
For consumers seeking quality timepieces, these ‘Made in India‘ Casio watches offer Japanese reliability with local market understanding.
More information about Casio’s locally manufactured collection is available on the official Casio India website.
Market Impact
This manufacturing shift positions Casio advantageously against competitors while supporting India’s industrial growth objectives. The blend of Japanese precision with local insights creates unique value propositions for Indian consumers.
FAQs
How many watch models is Casio manufacturing locally in India?
28 specially curated watch models blending Japanese technology with Indian market insights.
When did Casio start selling locally manufactured watches in India?
Sales began at the end of July 2025, with festive season campaigns planned.
