A new Gracenote report reveals 94% of consumers would switch from smartphones to in-dash infotainment systems if offerings improved, while 60% consider infotainment critical to purchasing decisions. The findings highlight untapped opportunities for automakers to drive revenue through native entertainment experiences.
Table of Contents
Key Consumer Insights
| Finding | Percentage |
|---|---|
| Would switch from phones to car systems | 94% |
| Infotainment critical to purchase decision | 60% |
| Want organized content regardless of source | 67% |
| Want personalized recommendations | 63% |
| Interested in curated entertainment packages | 82% |
| Know exactly what to listen to when driving | Only 45% |
The Smartphone Tethering Problem
Despite widespread phone connectivity, drivers want more than mirrored smartphone experiences. Only 45% know exactly what they want to listen to when starting a drive, indicating content discovery remains a friction point that native infotainment systems could solve better than tethered devices.
The 82% interest in curated entertainment packages suggests drivers prefer guided experiences over endless scrolling through apps—a fundamental difference between passive consumption (driving) and active browsing (smartphone usage).
What Drivers Actually Want
Unified Content Management: 67% want infotainment systems organizing available content regardless of source—AM/FM radio, podcasts, streaming audio—in one seamless interface.
Personalized Recommendations: 63% desire content suggestions based on listening behavior, moving beyond generic playlists to AI-driven curation matching individual preferences.
Real-Time Information: 51% want summaries and alerts for news, live sports scores, and stats, while 28% specifically seek more news and talk content.
Revenue Opportunities for Automakers
“By delivering personalized entertainment experiences through their native infotainment systems, car brands can build new relationships with their customers and ultimately, jumpstart recurring revenue streams,” said Trent Wheeler, Head of Product Innovation at Gracenote.
Improved infotainment enables monetization through:
- In-car advertising (captive audience)
- Content referrals and partnerships
- Analytics data insights
- Subscription entertainment packages
Gracenote’s Infrastructure
The report leverages Gracenote’s global entertainment metadata covering 150,000+ radio stations across 195 countries, 100 million+ music tracks, 575+ news podcasts, 70+ sports, and 260+ streaming video catalogs. This infrastructure enables automakers to deliver comprehensive content experiences without building proprietary systems from scratch.
Survey Methodology
The report surveyed over 4,000 consumers across the U.S., Germany, Japan, and South Korea—major automotive markets representing diverse entertainment consumption patterns.
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Car manufacturers able to overcome content aggregation challenges can forge stronger customer relationships, increase differentiation, and unlock new revenue—turning infotainment from cost center to profit driver.
FAQs
Why would drivers switch from smartphones to car infotainment?
82% want curated entertainment packages, 67% desire unified content organization, and 63% seek personalized recommendations—experiences native systems can deliver better than tethered phones.
How can automakers monetize improved infotainment?
Through in-car advertising, content referrals, analytics data sales, and subscription entertainment packages—leveraging captive audiences during commutes.
