The "Sun-jae" fever is officially unstoppable! Byeon Woo-seok dominates the May 2026 brand rankings, with co-star Kim Hye-yoon securing second place.

Driven by global Lovely Runner mania, these stars are redefining Hallyu success. Meanwhile, Park Ji-hoon surges to third, proving his acting evolution.

From box office hits to viral chemistry, these icons are officially owning the digital landscape this month.