Bumble, the popular women-first dating app, has joined forces with Zepto, one of India’s fastest-growing quick-commerce delivery services, to revolutionize the way singles prepare for dates. This exciting partnership, launching on August 10, aims to make date planning more effortless for singles in Bangalore, Delhi, Mumbai, and Pune.
BUMBLE AND ZEPTO PARTNER TO SIMPLIFY DATE PREP AND PLANNING FOR SINGLES IN INDIA
Curated Grocery Lists and In-App Categories for Every Occasion
With this new collaboration, Zepto users can now access curated grocery lists tailored for different dating scenarios. The in-app categories will feature items to help you “Look Good, Feel Great,” set up the perfect “Date Night at Home,” “Build a Care Package” to impress your date, and “Celebrate your Dating Milestones.” From fresh fruits to beauty and skincare products, Zepto has you covered.
This limited-time collaboration offers instant access to creative date ideas and essential supplies at the click of a button. It caters specifically to the 65% of single millennial Indians who prioritize food preferences in their profiles, offering a quick solution for last-minute date planning.
The Power of Food in Dating
Research from Bumble highlights that nearly 73% of single Indians believe that one of the best ways to bond on a date is over food. This partnership leverages the universal love of food, cooking, and celebration to create meaningful connections. Whether it’s a cozy night in or a special milestone celebration, Bumble and Zepto make it easy to connect over shared culinary experiences.
Fresh Opening Moves to Spark Conversations
Bumble and Zepto have also introduced new “Opening Moves” to inspire users and take the pressure off initial conversations. Whether it’s asking, “Make up gesture – Coffee or Pizza from Zepto Cafe?” or “Date night in or date night out?”, these prompts encourage engaging dialogue and help set the stage for a memorable date.
Quotes from Industry Leaders
Lucille McCart, Director of Corporate Communications at Bumble Inc., expressed her enthusiasm: “We are excited to team up with Zepto to make dating prep and planning more effortless this monsoon season. Planning dates, first or otherwise, can be harder than it looks – from preparing your outfits to what gifts to bring, a swift change in the weather can put a dampener on your plans. We know that for many single people, date prep and planning can take away from the enjoyment of the date so we’re hoping that this collaboration will help take the pressure off, no matter what the occasion.”
Ishan Chawla, Head of Brand Solutions at Zepto, added, “We’re excited to join forces with Bumble to redefine the dating game. By integrating our quick-commerce solutions, we offer users inventive ways to create memorable date nights. Whether it’s bonding over baking or last-minute dating essentials, this partnership provides convenient, creative solutions that enhance and personalize every dating journey. As the first non-endemic brand to create a custom store, Bumble is truly leading the way in making every first move extraordinary.”
The Significance of Bumble’s ‘Opening Moves’
Launched in April, Bumble‘s ‘Opening Moves’ allows women to set questions for their matches, fostering engaging conversations while keeping control. For non-binary and same-gender connections, either person can set and respond to an Opening Move. This feature aligns with Bumble’s mission of promoting equality in relationships, a priority for 92% of women surveyed.
As the monsoon season unfolds, singles have more ways than ever to forge meaningful connections on Bumble, whether through curated grocery lists, creative date ideas, or engaging opening moves. This partnership between Bumble and Zepto offers a fresh, convenient way to make every date extraordinary.
