When BTS member Taehyung (V) became TIRTIR’s first global brand ambassador, fans expected stunning visuals across international landmarks. What they didn’t expect? A hilariously warped display at London’s iconic Piccadilly Circus that has ARMY cracking up and demanding BTS members Jimin and Jungkook witness the comedic mishap.
Table of Contents
BTS V’s TIRTIR Campaign Gone Viral
| Detail | Information |
|---|---|
| Brand | TIRTIR Waterism Glow Tint |
| Ambassador Role | First Global Brand Ambassador |
| Announcement Date | November 3, 2025 |
| Display Location | Piccadilly Circus, London |
| Issue | Visual distortion at 90-degree screen bend |
| Campaign Reach | Times Square NYC, Piccadilly Circus, Los Angeles locations |
| LA Pop-Up Event | November 15-23, 2025 (8175 Melrose Avenue) |
The Piccadilly Circus Curve Strikes Again
The TIRTIR advertisement video, displayed on the curved LED screen at London’s Piccadilly Circus, appeared slightly warped at the 90-degree bend, creating visual distortion that quickly went viral. Fans couldn’t help but notice V’s face getting stretched at the curve, turning what should be a glamorous moment into comedic gold.
The reactions were priceless. Many fans joked they should show this to “Jikook” (the fan nickname for BTS members Jimin and Jungkook), referencing a similar incident earlier in 2025 when Jin’s music video faced the same curved screen challenge in Seoul.
Why Fans Are Calling for Jikook’s Reaction
The “someone show this to Jikook” sentiment stems from pure ARMY culture. Fans remembered how Jimin and Jungkook reacted to Jin’s warped billboard earlier this year, and now they desperately want to see their response to Taehyung’s even more distorted display. The playful teasing between BTS members has always been a fan favorite, and this situation practically writes itself.
Social media exploded with comments like “Taehyung’s is even worse than Jin’s” and “the curved displays seem to have a pattern of humbling BTS’s face cards.” Despite the humor, it’s all in good spirits—ARMY knows these visual “mishaps” don’t diminish the massive achievement of taking over global landmarks.
V’s Global Domination Through TIRTIR
Since being announced as TIRTIR’s first global brand ambassador, Taehyung’s visuals have been showcased in major cities worldwide. Beyond the infamous Piccadilly Circus display, V’s face graces:
- Times Square, New York City – The most iconic advertising location in the world
- The Grove, Melrose Avenue, Los Angeles – Multiple high-traffic LA locations
- Alta Vista & La Cienega, LA – Additional California exposure
- Seoul flagship stores – Massive banners at TIRTIR’s Seongsu and Hongdae locations
Taehyung is expected to make an appearance at the TIRTIR Pop-Up event in Los Angeles on November 15, running through November 23, 2025. The week-long event features interactive booths, exclusive merchandise, and themed photo zones for fans.
From Military Service to Beauty Industry Icon
Since his military discharge in June 2025, V has continued to dominate both the beauty and fashion industries, leading major campaigns for brands such as Coca-Cola Korea, Snow Peak, CELINE, and YUNTH Japan. His influence extends beyond music, proving he’s a marketing powerhouse capable of moving products and creating cultural moments—even unintentionally hilarious ones.
The TIRTIR partnership marks another milestone in V’s solo career trajectory. With his teaser video surpassing 100 million views on Instagram in less than a week, it’s clear that warped screen or not, fans are fully invested in everything Taehyung does.
ARMY’s Loving Response
While the curved display created an unintended comedy moment, fans celebrated how Taehyung’s visuals had taken over international landmarks, demonstrating his unmatched global reach even through a humorous glitch. The incident showcases ARMY’s ability to find joy in imperfection while still celebrating their idol’s achievements.
The hashtags #TaehyungxTIRTIR and #VxTIRTIRGLOBAL continue trending as fans document every sighting of V’s ads across continents, curved screens and all.
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Frequently Asked Questions
Q1: Why did BTS V’s TIRTIR ad look warped at Piccadilly Circus?
The warping occurred because Piccadilly Circus features a curved LED screen with a 90-degree bend. When V’s advertisement played across this curve, his face appeared stretched and distorted at the bend point—similar to what happened with Jin’s billboard in Seoul earlier this year. It’s a technical limitation of curved displays, not an error in the ad itself.
Q2: Where can I see BTS V’s TIRTIR advertisements besides London?
V’s TIRTIR campaign appears in multiple global locations including Times Square in New York City, various spots throughout Los Angeles (The Grove, Melrose Avenue, Alta Vista, and La Cienega), and at TIRTIR flagship stores in Seoul’s Seongsu and Hongdae neighborhoods. You can also attend the TIRTIR pop-up event in LA from November 15-23, 2025.
