K-pop icon V has shattered records again, becoming the first-ever global ambassador for JINRO, the world’s top-selling soju brand. This bold move signals a massive shift in marketing, ditching traditional demographics for V's unrivaled global influence.

With 91 countries in reach, V is set to dominate the international spirits market. The BTS superstar is now officially raising the bar for global branding.

With 91 countries in reach, V is set to dominate the international spirits market. The BTS superstar is now officially raising the bar for global branding.