# BTS’ V: New Global Face of JINRO

URL: https://technosports.co.in/bts-v-new-global-face-of-jinro/  
Published: 2026-07-04  
Updated: 2026-07-04  
Author: Reetam Bodhak

K-pop icon V has shattered records again, becoming the first-ever global ambassador for JINRO, the world’s top-selling soju brand. This bold move signals a massive shift in marketing, ditching traditional demographics for V’s unrivaled global influence. With 91 countries in reach, V is set to dominate the international spirits market. The BTS superstar is now officially raising the bar for global branding.