When BTS’ Jimin stepped into the Dior Spring/Summer 2026 show at Paris Fashion Week on October 1, 2025, he didn’t just make an appearance—he made a statement. Fresh out of military service in June, the global superstar delivered what fans are calling his most influential moment yet, claiming the title of most-mentioned K-pop idol across Paris, Milan, London, and New York Fashion Weeks.
The numbers? Absolutely staggering. Jimin generated a commanding 13.46% share of voice with over 4.5 million mentions for #JiminxDior. But this story goes way deeper than just social media buzz. This is about influence, impact, and the magnetic power of genuine star quality.
Table of Contents
BTS Jimin Numbers Behind the Moment
According to Onclusive’s global Fashion Week analysis released on October 14, 2025, Jimin topped the list of all Korean celebrities featured across the four major fashion capitals, emerging as the most mentioned K-pop idol across all four Fashion Weeks.
| Rank | Celebrity | Brand | Event | Share of Voice |
|---|---|---|---|---|
| 1 | LingOrm | Dior | Paris FW | 14.01% |
| 2 | BTS JIMIN | Dior | Paris FW | 13.46% |
| 3 | BLACKPINK Lisa | Louis Vuitton | Paris FW | 8.46% |
| 4 | LingLing Kwong | Dior | Paris FW | 7.44% |
| 5 | Becky Armstrong | L’Oréal-Chanel | Paris FW | 7.33% |
| 6 | BTS Jin | Gucci | Milan FW | 4.94% |
| 7 | BTS V | Celine | Paris FW | 4.40% |
That All-Black Moment That Broke the Internet
Let’s talk about the look itself. Jimin arrived in a striking all-black ensemble featuring a blazer without a shirt, leather trousers, and layered Dior jewelry, becoming one of the most talked-about visuals of the season. It wasn’t just fashion—it was art. It was confidence personified. It was the moment that made him the undisputed “IT Boy” of global fashion.
The “multiplier effect” was real. His attendance at Dior’s show caused a significant boost in social conversations, with the event tracked from September 8 to October 8, showing Paris Fashion Week alone accounted for over 70% of global engagement, while Dior secured the top spot with 35% of the total media value.
BTS’s Global Dominance: Five Members in the Top 20
Here’s what makes this even more impressive—Jimin wasn’t alone. With five BTS members ranking in the top 20, the group again proved its global influence beyond just music. From Jin at Gucci Milan to V at Celine Paris to Jungkook at Calvin Klein New York, BTS is literally ruling every major fashion capital simultaneously. This isn’t just celebrity status; this is a cultural phenomenon.
What’s Next? The BTS 2026 Comeback
After the event, Jimin reconnected with fans through a Weverse live broadcast, expressing that it was his first major public appearance since discharge and revealing that BTS is getting ready for a full group comeback in 2026. If his solo impact at Fashion Week is any indication, that comeback is going to be absolutely massive.
For more on BTS’s impact on global fashion and pop culture, check out our comprehensive guide to K-pop influence. Also explore our BTS members spotlight series for deeper dives into each member’s career evolution.
FAQs
Q1: Why is Jimin more mentioned than other celebrities at Fashion Weeks, including other BTS members and BLACKPINK Lisa?
Jimin’s dominance stems from multiple factors: his first major appearance after completing mandatory military service created unprecedented anticipation, his striking visual presentation in an all-black Dior ensemble became instantly iconic, and his massive international fanbase amplified every moment online. Unlike calculated social media strategies, Jimin made only one post, yet it generated organic, authentic engagement. His 13.46% share of voice reflects not just fan power, but genuine cultural impact. This is what industry analysts call “unmanufacturable influence”—it’s the difference between marketing presence and genuine star magnetism that transcends fan bases and reaches mainstream audiences worldwide.
Q2: How does Jimin’s Fashion Week success compare to other Asian K-pop idols breaking into Western fashion?
Jimin represents a new era for K-pop representation in high fashion. While BLACKPINK Lisa (8.46%) and other K-pop artists have secured major brand partnerships, Jimin’s approach is distinctly different. He combines effortless elegance with strategic brand partnerships—his relationship with Dior as a global ambassador wasn’t built overnight. His appearance marked the convergence of multiple factors: impeccable styling, authentic connection with luxury brands, and unparalleled international recognition. The fact that five BTS members appear in the top 20 demonstrates how the group has transcended entertainment to become legitimate fashion influencers, reshaping how Western fashion houses view Asian celebrity collaborations.
