Ayushmann’s latest rom-com hit ₹26.25 crore, but don’t be fooled by the stats. Analysts reveal "feeding" tactics—artificially inflating seat occupancy through sponsored bookings—are masking organic demand.

While the numbers look steady, the real story is a manufactured trend. With a projected ₹60 crore lifetime run, is this mid-budget hit actually failing to connect with real audiences in post-pandemic India?

While the numbers look steady, the real story is a manufactured trend. With a projected ₹60 crore lifetime run, is this mid-budget hit actually failing to connect with real audiences in post-pandemic India?