The star-studded Hai Jawani Toh Ishq Hona Hai is fading fast, stalling at a dismal ₹43.75 crore. With a projected final run near ₹55 crore, this mid-budget flick is struggling.

The Villain: An 8-week OTT window. The Reality: Audiences now prefer streaming from their couches.

Is the theatrical rom-com dead? The box office numbers say yes.

Is the theatrical rom-com dead? The box office numbers say yes.

Is the theatrical rom-com dead? The box office numbers say yes.