# Box Office Crash: Rom-Coms Facing Extinction?

URL: https://technosports.co.in/box-office-crash-rom-coms-facing-extinction/  
Published: 2026-06-16  
Updated: 2026-06-16  
Author: Reetam Bodhak

The star-studded *Hai Jawani Toh Ishq Hona Hai* is fading fast, stalling at a dismal ₹43.75 crore. With a projected final run near ₹55 crore, this mid-budget flick is struggling.

- **The Villain:** An 8-week OTT window.
- **The Reality:** Audiences now prefer streaming from their couches.

Is the theatrical rom-com dead? The box office numbers say yes.