India’s fastest-growing wearables brand Boult has unveiled a bold transformation, rebranding as GOBOULT with ambitious expansion plans. After achieving ₹800 crore revenue in FY25, the company is targeting ₹1,000 crore in FY26 while pursuing aggressive retail expansion and global market entry.
Table of Contents
Strategic Transformation Overview
The rebrand represents more than a name change—it’s a complete business evolution targeting premium markets and international expansion.
GOBOULT’s Ambitious Targets
| Growth Area | Target |
|---|---|
| FY26 Revenue Goal | ₹1,000 crore (from ₹800 crore FY25) |
| Retail Expansion | 3,000 to 30,000+ stores in 18 months |
| R&D Investment | ₹25 crore for AI-first innovation |
| Premium ASP Focus | ₹2,000+ average selling price segment |
| Global Launch | USA, Europe, Southeast & East Asia by 2030 |
Brand Identity Evolution
The new GOBOULT logo combines symbolic elements: a screwhead representing inner strength and precision, with an arrow signifying forward movement and transformation. This design reflects the brand’s shift toward building futuristic technology.
Varun Gupta, Co-founder of GOBOULT, explained the personal significance: “GOBOULT is not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build.”
Premium Market Strategy
GOBOULT is advancing into the premium ₹2,000+ ASP segment, focusing on:
- Design-led product portfolios
- Fashion-aligned audio devices
- Tech-driven personal gear
- Gen Z design sensibilities
- Enhanced wearables technology
The company plans significant R&D investment in AI-first development, intelligent hardware, and intuitive user experiences.
Retail Expansion Revolution
The 10x retail expansion from 3,000 to over 30,000 stores represents a fundamental shift toward offline sales prominence. This aggressive growth targets general trade, modern retail, and experience-first formats.
Tarun Gupta, Co-founder, emphasized their comprehensive approach: “We are coordinating to ensure that all touchpoints deliver a premium experience, from retail floor to packaging and product.”
Global Expansion Plans
GOBOULT is preparing for international market entry by next year, targeting key regions including United States, Europe, Southeast Asia, and East Asia. The rebrand positions the company as a globally relevant personal tech brand.
The transformation supports GOBOULT’s long-term vision of reaching ₹2,000 crore by 2030 while building IPO readiness and establishing global market presence.
Innovation & Partnerships
The company emphasizes technology-pop culture integration through design-first collaborations and limited-edition releases. Their recent Mustang collaboration exemplifies this trend toward premium partnerships.
For comprehensive coverage of Indian tech brands and wearables innovation, visit technosports.co.in for the latest industry developments.
This strategic transformation positions GOBOULT to become one of India’s most prestigious personal technology brands while capturing the momentum of digital-first consumers who demand speed, innovation, and premium experiences.
FAQs
Will existing Boult products continue under the GOBOULT brand?
Yes, the transition integrates existing products while introducing premium lines under the new GOBOULT identity.
When will GOBOULT products be available in international markets?
Global expansion is planned to begin next year, with full market entry across target regions by 2030.
