BOULT, India’s fastest-growing wearable tech brand, has been recognized as India’s #1 rated audio brand in smart hearables, according to a study by Cyber Media Research. With an impressive 96% preference in the TWS/Neckband segment, BOULT leads the market, outpacing top competitors BoAt (90%) and Noise (84%).
BOULT: Dominating India’s Audio Landscape
India’s audio landscape is booming, and BOULT is at the forefront of this revolution. In a nation of diverse preferences, neckbands are the go-to choice for Aspirational India, while TWS (True Wireless Stereo) devices hold sway in Tier 1 cities. On average, Indian consumers spend INR 1510 on TWS/neckbands, with Tier 1 city dwellers spending slightly more at INR 1880. BOULT stands out as the top-rated brand in the TWS/neckband category.
Consumer Preferences and Purchasing Trends
India is a leading force in direct-to-consumer (D2C) trends, and smart hearables are purchased almost evenly through offline and online channels. BOULT leads with 55% of its purchases coming from online sales. The brand boasts the highest usability quotient in the TWS/Neckband segment, with 30% of respondents opting for TWS and 31% favoring neckbands.
Aesthetic and Functional Excellence
Apart from audio quality, BOULT is preferred for its bold and dynamic aesthetics, cementing its reputation as an innovative and strong brand. Varun Gupta, Co-founder of BOULT, emphasized the brand’s dedication to integrating cutting-edge design with superior audio quality. “Our range of products, from True Wireless Stereo (TWS) to neckbands, echoes the desires of the modern consumer, blending fashion with functionality seamlessly,” Gupta stated.
With a remarkable 96% user satisfaction rate, BOULT is praised for delivering top-notch quality at affordable prices. Gupta expressed gratitude towards consumers for their trust in BOULT, promising to uphold their faith in the brand.
Market Insights from Cyber Media Research
Prabhu Ram, Head of Industry Intelligence Group (IIG) at CyberMedia Research (CMR), highlighted the growth of the Indian smart hearables market, driven by Affordability, Advanced features, and Aesthetics. He pointed out that brands like BOULT, which successfully cater to these demands, are well-positioned to capture a significant share of the discerning young demographic.
Key Findings of the Study
The study reveals a shift towards fashion-driven adoption in emerging markets like Tier II cities, where personal style is paramount. Affordability remains a critical factor, with consumers seeking premium features at pocket-friendly prices.
Young Indian consumers prioritize style in their smart hearables, with sporty designs (45%) and classic colors (28%) being highly favored. Sound quality (53%), price (51%), and battery life (51%) are equally important for value-conscious young consumers. When it comes to TWS/neckbands, affordability takes center stage.
BOULT has emerged as a favorite among Indian youth, celebrated for its exceptional audio quality (59%), bold and dynamic design (56%), and inclusive brand imagery (49%).
Conclusion
BOULT’s recognition as India’s #1 rated audio brand in smart hearables underscores its success in meeting the evolving needs and preferences of Indian consumers. By offering high-quality, stylish, and affordable products, BOULT continues to lead the way in the rapidly growing smart hearables market.
For more information about BOULT’s range of products, visit their official website.
