Ayushmann Khurrana’s latest, Pati Patni Aur Woh Do, has officially flopped, netting just ₹28 crore in week one. Once a goldmine, small-town comedies are struggling as theatrical appetites shift post-pandemic.

Despite the star power, the projected lifetime collection barely hits ₹50 crore. Is this the end of an era for the mid-budget genre?

The industry must adapt to survive.