# Bollywood Rom-Coms: The Theatrical Death Spiral

URL: https://technosports.co.in/bollywood-rom-coms-the-theatrical-death-spiral/  
Published: 2026-06-17  
Updated: 2026-06-17  
Author: Reetam Bodhak

Varun Dhawan’s latest flick hit Rs 45 crore, but it’s a total box office flop. The numbers prove that mid-budget rom-coms are dying in theaters.

Why? OTT giants are cannibalizing the genre. With releases hitting streaming in just eight weeks, audiences have zero urgency. Unless studios extend theatrical windows, the rom-com experience is officially destined for your couch, not the cinema.