Varun Dhawan’s Hai Jawani Toh Ishq Hona Hai hit Rs 30.5 crore in five days, yet the numbers feel lukewarm.

With a projected finish of Rs 60 crore, this theatrical run underwhelms.

The Reality: OTT convenience is killing the mid-scale rom-com.

The Fix: Experts suggest a six-month streaming window to restore urgent, blockbuster theatrical demand.