# Bollywood Rom-Coms: Is The Magic Fading?

URL: https://technosports.co.in/bollywood-rom-coms-is-the-magic-fading/  
Published: 2026-06-10  
Updated: 2026-06-10  
Author: Reetam Bodhak

Varun Dhawan’s *Hai Jawani Toh Ishq Hona Hai* hit Rs 30.5 crore in five days, yet the numbers feel lukewarm. With a projected finish of Rs 60 crore, this theatrical run underwhelms.

- **The Reality:** OTT convenience is killing the mid-scale rom-com.
- **The Fix:** Experts suggest a six-month streaming window to restore urgent, blockbuster theatrical demand.