Forget endorsements—India’s elite are now liquor moguls. From Ranveer Singh’s Rangeela Vodka to

Yuvraj Singh’s FINO Tequila, stars are pivoting from screens to spirits. With the

market hitting $55.3 billion, these ventures leverage massive star power for instant consumer

trust. It’s a high-stakes, lucrative shift where celebrities own the bottle, proving that

premium alcohol is the ultimate status symbol for 2026.