# Bollywood Icons Dominate The Liquor Empire

URL: https://technosports.co.in/bollywood-icons-dominate-the-liquor-empire/  
Published: 2026-06-24  
Updated: 2026-06-24  
Author: Reetam Bodhak

Forget endorsements—India’s elite are now liquor moguls. From Ranveer Singh’s Rangeela Vodka to Yuvraj Singh’s FINO Tequila, stars are pivoting from screens to spirits. With the market hitting $55.3 billion, these ventures leverage massive star power for instant consumer trust. It’s a high-stakes, lucrative shift where celebrities own the bottle, proving that premium alcohol is the ultimate status symbol for 2026.