Bollywood’s July 2026 revenue slumped 10% as the summer heat faded. While mid-tier films vanished, shifting to digital platforms, only blockbusters held the line.

The Hits: Dhamaal 4 and Alpha saved the month. The Shift: Audiences are ditching theaters for home streaming.

The Future: Exhibitors need massive hits to recover before the upcoming festive Diwali season rush.