Bold Sherni: Cricket in India is more than a sport—it’s a religion. But for decades, this passion has been told through a single lens. Until now.
When Passion Meets Purpose: The Rise of India’s First Female Cricket Superfan
Meet Tanvi Takane: The Bold Sherni Breaking Barriers
Imagine a stadium where every cheer, every roar represents the true spirit of cricket. This is the vision of Tanvi Takane, a former state-level cricketer turned cricket analyst, who is rewriting the narrative of cricket fandom.
Her Powerful Mission
- Challenge old perceptions
- Amplify women’s voices in cricket
- Reclaim the stadium space
Royal Challenge’s Groundbreaking Initiative
Varun Koorichh, Vice President at Diageo, explains the vision: “Cricket fandom has long been incomplete. Bold Sherni isn’t just a superfan—she’s a movement.”
Why Bold Sherni Matters
- Breaking Stereotypes
- First female cricket superfan
- Challenging male-dominated fandom
- Representing millions of passionate women
- Cultural Transformation
- Visibility for women cricket enthusiasts
- Challenging traditional fan representation
- Celebrating unfiltered passion
Tanvi’s Powerful Message
“Cricket is an emotion,” Tanvi declares. “This isn’t about creating space—it’s about claiming what was always ours.”
Beyond the Stands: A Cultural Revolution
Ashish Khazanchi, CCO of Enormous, highlights the deeper impact: “Women have celebrated cricket fiercely, but their voices were rarely heard. Bold Sherni changes that narrative.”
Where You’ll See Bold Sherni
- IPL Matches
- Women’s Premier League (WPL)
- Fan Community Leadership
- Stadium Experiences
The Roar Begins
Bold Sherni isn’t just a fan. She’s a statement. A revolution. A reminder that cricket belongs to everyone.
Are you ready to hear her roar?
#BoldSherni #CricketRevolution #WomenInSports
Disclaimer: Bold Sherni is a trademark initiative by Royal Challenge Packaged Drinking Water
