In the Indian audio market, a hype always generates whenever any movement of boAt Audio comes into the spotlight. That clearly shows the popularity of the Indian brand, especially when it is giving a head-to-head with the Chinese manufacturer. The truly wireless earphones shipment market share in Indian during the 3rd quarter, 2020 shows the same.
As per the reports by Counterpoint Research, during this global pandemic, Q3, 2020, the shipment of the truly wireless earphones in Indian hiked by a massive 723%. No doubt, the online office works, and online classes are one of the major reasons. Going deeper, the stat says that Indians rely the most on boAt products rather than the other companies.
In the sudden swelling Indian TWS market boAt holds 18% of the entire country shipments. Chinese electronic giants like Xiaomi and Realme are just behind it with 16% and 12% share respectively. The rest of the two companies in the top 5 chart are JBL and Apple. JBL is in 4th place with an 8% shipment share and Apple, in the 5th position secures a 6% share.
The 4th quarter of 2020 is about to end in a month and as the online activities are still on their pick we can expect a similar or even better result. On top of it, several massive sales like Amazon Great Indian Festival sale influences the sale.
