BMW is ditching the gas pump. CEO mandates confirm an aggressive pivot, targeting 50% EV sales by 2030.
With 25 new electric models launching, the "Ultimate Driving Machine" is evolving, not dying. From the powerhouse i4 M50 to the upcoming $85,000 iX5, Munich is betting its entire legacy on premium performance.
Adapt or become irrelevant: BMW is choosing the electric fast lane.