The K-pop and global music industry witnessed history in the making as BLACKPINK’s Rosé and Bruno Mars’ collaborative hit “APT.” officially surpassed 2 billion views on YouTube, cementing its place as one of the fastest music videos to achieve this milestone.
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Record-Breaking Achievement
The video hit the milestone Wednesday, 335 days after it was uploaded Oct. 18, 2024, making it the fastest K-pop video to reach 2 billion views, according to her agency, The Black Label. This phenomenal achievement showcases the unprecedented global appeal of K-pop crossover collaborations.
BLACKPINK’s Rosé Key Milestones & Statistics
| Milestone | Time Achieved | Record Status |
|---|---|---|
| 500M Views | 48 days | Fastest K-pop artist record |
| 1B Views | ~4 months | Global sensation |
| 1.2B Views | 131 days | Fastest MV by Asian artist |
| 2B Views | 335 days (11 months) | Fastest K-pop video ever |
The Power of Cross-Cultural Collaboration
The success of “APT.” represents more than just numbers—it’s a testament to the power of authentic cross-cultural musical partnerships. The song seamlessly blends Rosé’s distinctive K-pop vocals with Bruno Mars’ signature pop-funk style, creating a universally appealing sound that transcends language barriers.
What Made “APT.” Special?
- Authentic Chemistry: The natural collaboration between two global superstars
- Catchy Melody: Infectious hook that dominated social media platforms
- Cultural Bridge: Perfect fusion of K-pop and Western pop elements
- Strategic Timing: Released during peak global K-pop interest
Beyond YouTube: Multi-Platform Domination
The success extends far beyond YouTube views. “Apt.” was the 17th best-selling global single of 2024, earning one billion subscription streams equivalents worldwide according to the International Federation of the Phonographic Industry (IFPI). The track also achieved massive success on Spotify, further cementing its global impact.
Impact on Rosé’s Solo Career
This marks a significant milestone for Rosé’s solo journey. It marks the first of her solo material to do so, establishing her as a formidable solo artist beyond her BLACKPINK identity. The collaboration has opened new doors for K-pop artists seeking international partnerships.
The Future of K-Pop Collaborations
“APT.” has set a new benchmark for international K-pop collaborations, proving that authentic partnerships between Eastern and Western artists can achieve unprecedented global success. The track’s success paves the way for more cross-cultural musical experiments in the industry.
The collaboration began organically, with the artists connecting through mutual musical respect rather than manufactured industry partnerships. This authentic foundation contributed significantly to the song’s genuine appeal and massive success.
Conclusion
BLACKPINK’s Rosé and Bruno Mars have created more than just a hit song—they’ve crafted a cultural phenomenon that bridges musical worlds. With “APT.” reaching 2 billion views in record time, they’ve proven that great music knows no boundaries, setting the stage for future groundbreaking collaborations in the global music landscape.
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Frequently Asked Questions
Q: How long did it take for “APT.” to reach 2 billion YouTube views?
A: “APT.” reached 2 billion YouTube views in just 335 days (approximately 11 months) after its release on October 18, 2024, making it the fastest K-pop music video to achieve this milestone.
Q: What other records has “APT.” broken?
A: Beyond the 2 billion YouTube views record, “APT.” also holds the record for fastest K-pop artist to reach 500 million views (48 days) and fastest music video by an Asian artist to hit 1.2 billion views (131 days). It was also the 17th best-selling global single of 2024 according to IFPI.
