K-pop sensation BLACKPINK’s Jisoo has long captured hearts worldwide, but now the spotlight extends to her older sister Kim Ji Yoon, who is stepping confidently into the entertainment arena. Making her debut on the 2025 ENA survival show Super Seller: Incentive Game, Kim Ji Yoon aims to forge her own identity while embracing the shared family star power.
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From Flight Attendant to Entertainer: Kim Ji Yoon’s Inspiring New Chapter
Kim Ji Yoon was previously known for her professional stints as a Korean Air flight attendant and a customer service representative at SK Telecom. In 2025, she is pursuing her passion for live commerce and entertainment via the survival show Super Seller, which pits 40 contestants against each other in a fierce sales competition. The winner is decided solely on sales performance, making it a true battle of skill and charisma.
Unlike typical contests, this show eliminates judging biases by relying entirely on who sells the most, making it an ideal platform for Kim Ji Yoon to shine with her genuine personality and selling talents. She shared in an Instagram announcement that she has been diligently preparing to take this challenge head-on, aiming for the top spot with determination and confidence.
What Makes Kim Ji Yoon Stand Out?
Despite being introduced as Jisoo’s sister, Kim Ji Yoon embraces her own journey with pride and no pressure. When asked if her relationship to a K-pop star weighs on her, she candidly said, “Not at all. I was born as her sister, what can I do?” This candid humility, combined with her striking visuals and engaging personality, has won her a significant following of over 500,000 on social media even before her official debut.
Kim Ji Yoon balances her professional and personal life gracefully—she is married and a mother of two sons, showing how she plans to blend family commitments with her new entertainment career.
All You Need to Know: BLACKPINK’s Kim Ji Yoon’s Entertainment Debut
| Attribute | Details |
|---|---|
| Relationship to Jisoo | Older Sister |
| Previous Careers | Flight Attendant, Customer Service Rep at SK Telecom |
| Show Debut | Super Seller: Incentive Game |
| Show Concept | Survival sales competition based on live commerce sales |
| Show Premiere Date | November 14, 2025, at 10:30 PM KST (7 PM IST) |
| Social Media Following | 500,000+ Instagram followers |
| Family Status | Married with two sons |
| Goals | Achieve No. 1 sales position, establish independent career |
| Unique Trait | Approaches fame with humility, no pressure from sister’s fame |
Why Super Seller Is a Perfect Platform
Super Seller: Incentive Game is South Korea’s first-ever survival show centered on live commerce, where contestants from diverse backgrounds battle it out to become the ultimate sales champion. Eliminating judges and basing success purely on sales results sets a new precedent for fairness and excitement in reality TV. Kim Ji Yoon’s participation not only adds a celebrity connection but also brings a fresh perspective as a newcomer competing alongside seasoned live commerce veterans.
This debut also highlights the growing importance of live commerce in modern entertainment, blending celebrity culture with direct consumer interaction. Fans curious about the new era of interactive shopping and showbiz can stay updated through TechnoSports’s entertainment section for more exclusive news and trends in Korea’s evolving digital landscape.
FAQs
Q1: What is Super Seller: Incentive Game and why is Kim Ji Yoon joining it?
Q2: How does Kim Ji Yoon view her relationship with her famous sister Jisoo regarding her own career?
She embraces her identity without pressure, stating “There’s nothing I can do—I was born as her sister,” implying that she aims to succeed on her own merits. They share a supportive sibling bond, boosting her confidence
