# BLACKPINK’s “DEADLINE” Shatters Hanteo History With 1.46 Million First-Day Sales — The Girls Are Back and They Mean Business

URL: https://technosports.co.in/blackpinks-deadline-shatters-hanteo/  
Published: 2026-02-28  
Updated: 2026-02-28  
Author: Reetam Bodhak

They were gone for a while. But when BLACKPINK comes back, they don’t just return — they rewrite the record books. Their highly anticipated mini album *DEADLINE* dropped on February 27, 2026, and within a single day, the group had already made K-pop history in a way no girl group ever has before.

## BLACKPINK “DEADLINE” — Record-Breaking Numbers

| Detail | Info |
| --- | --- |
| Group | BLACKPINK |
| Mini Album | DEADLINE |
| Title Track | GO |
| Release Date | February 27, 2026 |
| 1st Day Hanteo Sales | 1,461,785 copies |
| Previous Record Holder | aespa – MY WORLD (1,372,929 copies, 2023) |
| iTunes No. 1 Regions | 32+ countries |
| YouTube Trending | No. 1 worldwide (GO MV) |
| Label | YG Entertainment |

## A Record That Stood for Three Years — Then BLACKPINK Happened

According to Hanteo Chart, *DEADLINE* sold an impressive 1,461,785 copies on its first day of sales alone — setting a new record for the highest first-day sales of any girl group album in [Hanteo](https://en.wikipedia.org/wiki/Hanteo_Chart) history.

The previous record belonged to aespa’s *MY WORLD*, which sold 1,372,929 copies on its first day back in 2023. BLACKPINK didn’t just nudge past that number — they cleared it by nearly 90,000 copies, making a definitive statement about where they stand in the global K-pop landscape even after their hiatus.

![BLACKPINK](https://technosports.co.in/wp-content/uploads/2026/02/image-2089.png)

## Not One, But Two Albums Over 1 Million — A First in Hanteo History

This milestone carries even more weight when you zoom out. BLACKPINK has not only achieved the highest first-day sales of any girl group to date — they have also become the first girl group in Hanteo history to have two different albums surpass 1 million first-day sales. Their previous album *BORN PINK* was the first to cross that mark. *DEADLINE* is the second. No girl group has ever done that before.

## Global Domination Across Every Platform

The impact didn’t stop at physical sales. By the morning of February 28 KST, *DEADLINE* had already hit No. 1 on iTunes Top Albums in at least 32 different regions worldwide, while the music video for “GO” soared to No. 1 on YouTube’s worldwide Top Trending Videos list.

That kind of simultaneous dominance — physical charts, digital charts, and streaming platforms all at once — is the BLACKPINK effect in full force.

For more BLACKPINK comeback news and K-pop chart updates, visit [Technosports](https://www.technosports.co.in) and check out our [latest K-pop coverage](https://www.technosports.co.in).

## FAQs

### **Q: How many copies did BLACKPINK’s DEADLINE sell on its first day?**

*DEADLINE* sold 1,461,785 copies on its first day according to Hanteo Chart, setting a new all-time record for the highest first-day sales by any girl group in Hanteo history.

### **Q: Which record did BLACKPINK break with DEADLINE’s first-day Hanteo sales?**

 They surpassed aespa’s *MY WORLD*, which previously held the girl group record with 1,372,929 first-day copies sold in 2023, and became the first girl group with two albums over 1 million first-day sales.