Justin Bieber returned to Coachella, but the real fire was digital. A high-stakes clash between Bieber’s team and YouTube nearly triggered a total blackout of his live stream.
This showdown highlights the brutal new reality of music rights in the streaming era. While the show went on, the industry is officially on notice: digital control is the new superstar battleground.
This showdown highlights the brutal new reality of music rights in the streaming era. While the show went on, the industry is officially on notice: digital control is the new superstar battleground.