# BGMI Teams Up with Grammy-Winner Alan Walker for an Epic ‘Be A Hero’ Campaign

URL: https://technosports.co.in/bgmi-teams-up-alan-walker-be-a-hero/  
Published: 2024-09-21  
Updated: 2024-09-21  
Author: Raunak Saha

In a groundbreaking moment for both the gaming and music industries, **KRAFTON India** has announced an exciting collaboration between **BATTLEGROUNDS MOBILE INDIA ([BGMI](https://technosports.co.in/tag/bgmi/))** and Grammy-winning electronic music legend, **Alan Walker**. As part of the **‘Be A Hero’** campaign, players will be greeted by Walker’s iconic track **‘Hero’** in the game’s lobby, starting with the **3.4 update**, which goes live today. This first-of-its-kind collaboration creates a truly immersive gaming experience for players across India.

## BGMI Announces an Epic Partnership with Alan Walker Ahead Of His India Tour

### Alan Walker’s Music Meets BGMI’s Heroic Spirit

The addition of **Alan Walker’s “Hero”** to the BGMI lobby brings an emotional connection for fans of both the artist and the game. Known for its uplifting message of resilience and self-belief, the song aligns perfectly with BGMI’s theme of overcoming obstacles in the battlegrounds. This collaboration is designed to inspire both **new** and **veteran players** to embrace their inner hero, whether they’re strategizing in the lobby or diving into high-stakes matches.

### Exclusive In-Game Events and Content

As part of this collaboration, BGMI players will also enjoy special in-game events and exclusive content. This partnership aims to fuse the worlds of gaming and music, offering a **dynamic and empowering experience** that elevates gameplay to a whole new level.

![BGMI Teams Up with Grammy-Winner Alan Walker for an Epic ‘Be A Hero’ Campaign](https://technosports.co.in/wp-content/uploads/2024/09/Alan-Walker-X-BGMI.jpg)

### Leaders in Music and Gaming Speak Out

**Seddharth Merrotra**, Head of Business Development at [KRAFTON India](https://krafton.in/), shared his excitement: *“Working with Alan Walker allows us to deliver not only incredible music but also a message of self-belief and empowerment to our players. BGMI is all about finding strength in tough situations, and this collaboration inspires players to keep fighting and believing in themselves.”*

Ahead of his India tour, **Alan Walker** said, *“I’m thrilled to collaborate with BGMI, India’s most loved mobile game. Music and gaming have always been huge parts of my life, and I hope my tracks inspire players to push their limits and chase their dreams. It’s a dream come true, and I can’t wait to see how fans connect with this experience.”*

### The Future of Gaming and Music Collaboration

This partnership between **BGMI** and **Alan Walker** marks a new chapter in blending music and gaming, delivering a unique and powerful experience for players. Stay tuned for more **exclusive content** and **events** as the game continues to push the boundaries of immersive gameplay.