BenQ has officially launched its next-generation MOBIUZ gaming monitor lineup in India, introducing AI-enhanced visual intelligence and genre-specific optimization to capture the country’s rapidly expanding gaming hardware market.
Table of Contents
Strategic Launch Targets Gaming Revolution
The global display technology leader unveiled four new models—EX251, EX271, EX271Q, and flagship EX271U—positioned to meet surging demand from India’s 400+ million gaming community. Available from end-May 2025 across Amazon, Flipkart, and BenQ eStore, the lineup spans ₹15,750 to ₹49,998, directly targeting both competitive esports and premium console gaming segments.
“We are shaping immersive ecosystems,” said Rajeev Singh, Managing Director, BenQ India & South Asia. “Every feature has been crafted for gamers who demand more from every pixel.”
Game-Changing AI Integration
Smart Color Technology Breakthrough
The standout innovation is Smart Color, an AI-driven system within BenQ’s Color Shuttle software that dynamically adjusts display settings in real-time. Leveraging deep learning algorithms and a proprietary Game Art Color Database containing over 120 profiles, the technology automatically optimizes brightness, contrast, and color balance based on each game’s artistic style.
This represents a fundamental shift from static monitor settings to intelligent, context-aware display optimization—eliminating manual adjustments while ensuring games appear exactly as developers intended.
Four Models Target Different Gaming Segments
Performance Tiers Strategically Positioned
- EX251 (₹15,750): 24.5″ FHD with blazing 220Hz refresh rate targets competitive esports
- EX271 (₹16,998): 27″ FHD at 180Hz balances performance with comfort for extended sessions
- EX271Q (₹27,500): 27″ QHD delivers enhanced clarity with USB-C connectivity
- EX271U (₹49,998): Premium 27″ 4K UHD flagship with 165Hz, HDMI 2.1, and 7.1ch eARC audio
All models feature 1ms GtG response times, AMD FreeSync, DisplayHDR400, and BenQ’s proprietary Eye-Care technology for extended gaming comfort.
Advanced Visual Technologies
Professional-Grade Color Science
BenQ’s Color Lab engineering drives the MOBIUZ experience through advanced Spectral Color Refinement and High Pixel Contrast technologies. These deliver rich, true-to-life visuals with smooth gradations and enhanced detail in both bright and dark gaming scenes—critical for competitive advantage in modern AAA titles.
The monitors are factory-calibrated for consistency, ensuring visual fidelity matches developer intentions across different gaming genres.
Market Timing and Competition
India’s Gaming Hardware Boom
The launch capitalizes on India’s gaming hardware market expansion, with gaming monitor sales growing 40% annually. BenQ’s AI-first approach differentiates from traditional offerings by Samsung, ASUS, and LG, positioning the company as an innovation leader rather than specs competitor.
The pricing strategy spans entry-level competitive gaming to premium console experiences, covering the full spectrum of India’s diverse gaming community.
Industry Impact Expected
Ecosystem Approach Gains Traction
BenQ’s multi-device connectivity focus and community-driven Color Shuttle profile sharing system reflects broader industry trends toward integrated gaming ecosystems. The approach challenges traditional monitor purchasing decisions by emphasizing adaptive intelligence over static specifications.
Early market indicators suggest strong pre-order interest, particularly for the mid-range EX271Q model combining QHD resolution with advanced AI features at ₹27,500.
What This Launch Means
BenQ’s MOBIUZ range represents the gaming monitor industry’s evolution toward intelligent, adaptive displays. By prioritizing AI-driven optimization over pure specification battles, the company positions itself as a technology innovator rather than commodity hardware provider.
The strategic focus on India’s gaming market—with localized pricing and distribution through major e-commerce platforms—signals BenQ’s commitment to capturing significant market share in one of the world’s fastest-growing gaming regions.
For gamers, this launch marks the beginning of truly intelligent displays that adapt automatically to enhance every gaming experience, potentially eliminating the traditional trade-offs between visual quality and competitive performance.
Buy from Amazon India: https://amzn.to/3HJ3Uf2
