# BCCI Signs Campa, SBI Life and ChatGPT as Associate Partners in ₹130 Crore Deal

URL: https://technosports.co.in/bcci-sign-campa-sbi-life-chatgpt-130-crore-deal/  
Published: 2026-09-11  
Updated: 2026-09-11  
Author: Rahul Roy

Indian cricket’s commercial engine keeps roaring. The BCCI has announced **Campa, SBI Life, and ChatGPT** as new Associate Partners for India’s home cricket season, with the combined deal value crossing **₹130 crore** — a striking **44% jump** from the previous cycle.

## BCCI X Associate Partners’ ₹130 Crore Deal Details

The two-season agreement kicks off with India’s upcoming home series against the **West Indies** and runs through **March 2028**, covering all of the Board’s home international fixtures during that window. The partnerships span three very different sectors — beverages, insurance, and artificial intelligence — broadening BCCI’s commercial footprint significantly.

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## Quick Facts

| Detail | Information |
| --- | --- |
| New Partners | Campa, SBI Life, ChatGPT |
| Combined Deal Value | ₹130+ crore |
| Growth vs Previous Cycle | 44% increase |
| Duration | 2 seasons (till March 2028) |
| Starts With | India vs West Indies series |
| Sectors Covered | Beverages, Insurance, AI |

## What BCCI Officials Said

BCCI president **Mithun Manhas** called the signings “a strong endorsement of the strength of the Indian cricket ecosystem,” while honorary secretary **Devajit Saikia** highlighted the sharp rise in value, noting it “reflects the strength of the property and the confidence that brands have in the BCCI and Team India.”

## Why It Matters

ChatGPT’s entry marks a notable first — AI technology joining Indian cricket’s sponsorship roster for the first time, alongside long-standing categories like beverages (Campa) and insurance (SBI Life). It’s a clear signal of how diversified — and lucrative — India’s home cricket calendar has become.

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