BCCI Media Rights : The Board of Control for Cricket in India (BCCI) is all set to sell media rights for bilateral international cricket at home. This year, the bilateral series is the second largest source of income for Indian cricket after the Indian Premier League (IPL), and the Indian board has released the media rights tender for the same. According to reports, Disney Star, Viacom 18, and Sony-Zee are in the fray, and BCCI is bracing for another Rs 6000 crore windfall.
Here are some highlights of the BCCI media rights tender:
- After receiving INR 48,390 crore from the IPL media rights, the BCCI is expecting high returns from the home season rights for the 2023-2027 cycle.
- Viacom’s entry into the Indian cricket market could spark a three-way conflict with the other two competitors being Disney Star and Sony-Zee.
- The BCCI is anticipated to sell broadcast and digital rights separately for the home international matches, just like it did for the IPL.
- To streamline its rights in accordance with the Future Tours Programme (FTP) of the International Cricket Council (ICC) and other high-end properties like ICC events and the IPL, the BCCI intends to issue a four-year tender (2023-27) instead of the current five-year tender (2018-23).
- The Indian squad is scheduled to play 20 Tests, 21 ODIs, and 31 T20Is at home under the current FTP, in addition to multilateral competitions like the ICC World Cups and Asia Cup.
BCCI Media Rights :BCCI set to earn Rs 6000 crore from media rights tender with Disney Star, Viacom 18, and Sony-Zee in fray
- To help India prepare for annual ICC events, ODIs and T20Is have been scheduled.
- The BCCI has been employing electronic auctions to obtain a true valuation for the media rights tender.
- Disney Star last had BCCI rights for 6,138 crore (2018-2023). They also have the ICC rights (2024-27) for $3 billion, but sublicensed the TV rights to Zee for $1.3 billion.
- All three leading networks- Disney Star, Viacom 18, and Sony-Zee are expected to compete in the media rights tender.
- The Apex Council is also expected to invite applicants for the Indian women’s team head coach’s post.
BCCI Media Rights: BCCI set to earn Rs 6000 crore from media rights tender with Disney Star, Viacom 18, and Sony-Zee in the fray
BCCI Media Rights :Bilateral international cricket remains the second biggest revenue generator for Indian cricket, and it will be interesting to see which network acquires the media rights tender for the 2023-2027 cycle!
Read more : How BCCI became the richest cricket board in the world?
