India Cricket Team’s Quest for a New Front Jersey Sponsor: The Board of Control for Cricket in India (BCCI) has commenced the search for a new front jersey sponsor for the Indian Cricket Team, following Byju’s exit after the Australia series. With the tender process underway, fans are eagerly anticipating which business house will fill the void left by Byju’s. However, it is unlikely that the new sponsorship deal will be finalized in time for the upcoming India vs. West Indies series.
BCCI Calls for Tender as Byju’s Exits: India Cricket Team’s Quest for a New Front Jersey Sponsor
Let’s have a look at the latest developments regarding the front jersey sponsor and the impact of this transition on Team India : India Cricket Team’s Quest for a New Front Jersey Sponsor
Byju’s Exit and Unfilled Sponsorship
Byju’s, the previous front jersey sponsor, decided to exit the deal prematurely, leaving the Indian Cricket Team without a title sponsor. Last time, Byju’s secured the sponsorship rights for five years by paying a substantial $35 million. Unfortunately, they terminated the contract without fulfilling its entirety, forcing BCCI to search for a replacement.
Tender Applications
BCCI has invited interested business houses to submit tender applications for acquiring the National Team Lead Sponsor rights. The bid document is available for purchase at a non-refundable fee of Rs 5 lakh. The last date to purchase the bid document is June 26. However, due to the timeline constraints, it is unlikely that a new sponsor will be in place before the India vs. West Indies series.
BCCI Calls for Tender as Byju’s Exits: India Cricket Team’s Quest for a New Front Jersey Sponsor
Playing Without Sponsorship
In the absence of a front jersey sponsor, Team India may have to play the upcoming series against West Indies without any sponsorship. This situation presents a unique challenge, as the team will not have a brand displayed on their jerseys during the matches.
BCCI Calls for Tender as Byju’s Exits: India Cricket Team’s Quest for a New Front Jersey Sponsor
Recent Kit Sponsorship Deal
On a positive note, BCCI recently finalized a lucrative kit sponsorship deal with Adidas worth approximately Rs 250 Crore. Under this agreement, Adidas will pay Rs 75 lakh per match for five years. Additionally, BCCI will receive Rs 10 Crore annually as royalty on merchandising. While this development ensures the team’s kit sponsorship, the front jersey sponsorship remains open.
BCCI Calls for Tender as Byju’s Exits: India Cricket Team’s Quest for a New Front Jersey Sponsor
As BCCI calls for tender applications, the search for a new front jersey sponsor for the Indian Cricket Team is underway. While Byju’s departure created a void, the opportunity opens up for other businesses to associate with one of the most renowned cricket teams globally. Though it seems unlikely that a new sponsorship deal will be finalized in time for the India vs. West Indies series, fans eagerly await the announcement of a new front jersey sponsor. The transition provides an exciting opportunity for brands to align themselves with Indian cricket and capture the attention of millions of passionate fans.
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