Ayushmann Khurrana’s Pati Patni Aur Woh Do hit ₹20 crore in four days. While the numbers show a respectable hold, they signal a massive shift in cinema consumption.
Mid-budget comedies are struggling as audiences migrate to OTT platforms. Once a box-office king, Ayushmann faces a new, unforgiving reality.
Is this a comeback or the end of an era for the genre?