Disney is proving you don't need IMAX to dominate! After losing screens to Dune: Part Three, Disney launched "Infinity Vision," a new quality certification for premium theaters.

It’s a massive success, with 70% of Avengers: Doomsday advance tickets already booked at certified locations. By prioritizing high-end visuals and audio, Disney is effectively redefining the blockbuster experience on its own terms.

It’s a massive success, with 70% of Avengers: Doomsday advance tickets already booked at certified locations. By prioritizing high-end visuals and audio, Disney is effectively redefining the blockbuster experience on its own terms.