# Audi India’s Vision: A Fully-Electric Future within 10 years

URL: https://technosports.co.in/audi-indias-vision-a-electric-future/  
Published: 2023-08-23  
Updated: 2023-08-23  
Author: Ishika Setia

[Audi](https://www.audi.in/in/web/en.html), a rapidly expanding luxury automobile company in India, has expressed its firm intention to transform into a fully electric brand within the next decade. The company’s growth has been exceptionally remarkable, evident in the sales of 3,474 units during the January-June period. This indicates a staggering 97% increase compared to the same period last year. This growth has been primarily

![Audi India](https://technosports.co.in/wp-content/uploads/2023/08/image-502-4.jpg)

propelled by popular models such as Audi Q3, Audi Q3 Sportback, Audi Q5, Audi A4, and Audi A6.

## **Everything You Need to Know about Audi India’s Vision**

Balbir Singh Dhillon, the Head of Audi India, emphasized the brand’s commitment to customer feedback and enhancement. He conveyed that globally, Audi has made the decision to transition to a fully electric enterprise by 2033, except for a few specific markets. Presently, Audi has only just embarked on the journey of electric mobility, with their current vehicle offerings catering to a high-end segment, priced above ₹1 crore. Dhillon anticipates a broader range of [electric vehicles](https://technosports.co.in/?s=electric+vehicles) in the coming years, some of which will also be introduced in the Indian market.

The recent launch of the Audi Q8 e-tron, boasting a range of up to 600 kilometers and a ground clearance of 176 mm, is anticipated to entice a wide audience, including startup owners, first-time buyers, and existing customers, to transition to electric vehicles. Dhillon believes that the Q8 e-tron will mark a shift where customers will consider an electric vehicle as their primary choice rather than a secondary option. He also emphasized Audi’s commitment to making electric cars accessible and convenient for their customers.

![](https://technosports.co.in/wp-content/uploads/2023/08/image-503.jpg)

Dhillon highlighted that a substantial portion of Audi’s current sales to existing customers bodes well for future growth due to brand loyalty. The company has also actively expanded its pre-owned car business, increasing the number of showrooms from 7 in 2020 to 24 today. This strategy aims to provide a pathway for first-time luxury car buyers to enter the Audi ecosystem through pre-owned cars, eventually upgrading to new models.

![](https://technosports.co.in/wp-content/uploads/2023/08/image-504.jpg)

Despite facing initial challenges in transitioning from diesel to electric and petrol vehicles, Audi’s strategic decisions have yielded results, and Dhillon is optimistic that electric mobility will follow a similar trajectory. While the luxury segment constitutes a small fraction of the overall market, Dhillon remains positive that it will be a stellar year for Audi.