ASUS has expanded its Zenbook lineup with the latest AMD Ryzen AI 300 series-powered laptops, the Zenbook S16 and Zenbook 14. These sleek, high-performance machines are designed to cater to professionals, creatives, and students who need both power and portability. With stunning OLED displays, modern connectivity, and impressive battery life, these laptops offer top-tier performance starting at just $1,049.

ASUS Unveils Zenbook S16 & 14: A New Era of AI-Powered Laptops

The integration of AMD Ryzen AI 300 series processors marks a significant leap in laptop performance, delivering exceptional efficiency, multitasking capabilities, and AI-driven optimizations. ASUS has always been at the forefront of innovation, and with these new Zenbook models, users can expect seamless AI-powered computing, whether for professional work, creative tasks, or everyday productivity.

Zenbook S16: Ultra-Thin, Ultra-Powerful

Premium Design & Durability

The Zenbook S16 (UM5606KA) is crafted with ASUS Ceraluminum material, ensuring enhanced durability while maintaining an ultra-lightweight form. Measuring just 0.4 inches in thickness and weighing only 3.31 lbs, this laptop is one of the thinnest and most portable in its class. The CNC-machined exterior gives it a sleek and polished look, resistant to fingerprints, scratches, and general wear and tear.

Performance at Its Peak

At the heart of the Zenbook S16 lies the AMD Ryzen AI 7 350 processor, an 8-core/16-thread Zen 5 APU featuring 4 Zen 5 cores and 4 Zen 5c cores. This blend of high-performance and efficiency cores ensures a seamless computing experience, whether handling intensive creative workloads, programming, or multitasking across applications.

The integrated AMD Radeon 860M graphics based on RDNA 3.5 architecture provides enhanced GPU performance, making this laptop a strong contender for creative professionals working with photo and video editing, 3D modeling, and digital art. While it’s not a dedicated gaming laptop, the RDNA-powered GPU ensures smooth rendering and graphics performance for casual gaming and multimedia applications.

Immersive Display for Creatives

One of the standout features of the Zenbook S16 is its 16-inch ASUS Lumina OLED touchscreen display. ASUS has perfected its OLED technology to deliver brilliant colors, deep blacks, and stunning contrast. Here’s what makes this display exceptional:

• 3K resolution (2880 x 1620) for sharp visuals
• 120Hz refresh rate for smoother interactions
• HDR True Black 500 support
• 100% DCI-P3 color accuracy for vibrant and true-to-life colors
• Touchscreen capability for intuitive use

Whether you’re working on high-resolution images, editing videos, or simply watching content, this OLED display provides a premium visual experience.

Memory, Storage & Connectivity

The Zenbook S16 doesn’t cut corners when it comes to performance-enhancing components:

• 24GB LPDDR5X RAM ensures fast and efficient multitasking.
• 1TB NVMe SSD offers ample storage for projects, media, and files.
• Wi-Fi 7 & Bluetooth 5.4 provide the latest in wireless connectivity.
• Thunderbolt 4, USB-A, HDMI 2.1, and a 3.5mm audio jack ensure versatile connectivity options.

Long-Lasting Battery Life

With a 78 Whr battery, the Zenbook S16 is designed to last throughout the day. ASUS has optimized power efficiency, allowing for extended work sessions without the constant need for charging.

Who Should Buy the Zenbook S16?

The Zenbook S16 is ideal for:

• Creative professionals (graphic designers, video editors, and artists)
• Business executives and entrepreneurs who need a lightweight yet powerful device
• Tech enthusiasts who want cutting-edge specifications in an ultraportable design

Price & Availability

The Zenbook S16 is priced at $1,499.99 and is available on the ASUS Store and Best Buy.

Zenbook 14: Compact & Efficient

Sleek & Portable Design

For those who prioritize portability without sacrificing performance, the Zenbook 14 (UM3406KA-PS76T) is a lightweight alternative. Weighing just 2.82 lbs with a 0.59-inch profile, this laptop is perfect for those always on the move.

Performance & AI Optimization

Like its larger sibling, the Zenbook 14 is powered by the AMD Ryzen AI 7 350 processor. With its 8-core/16-thread design, AI-enhanced computing capabilities, and AMD XDNA NPU, this laptop delivers excellent efficiency for daily productivity, light creative work, and AI-driven applications.

The integrated Radeon 860M GPU ensures smooth performance for content consumption, light gaming, and multimedia tasks.

Display & User Experience

The Zenbook 14 comes with a 14-inch ASUS Lumina OLED touchscreen display, offering:

• 1920x1200p resolution for clear visuals
• 60Hz refresh rate for everyday smoothness
• 100% DCI-P3 color accuracy
• Touchscreen support for enhanced usability

Memory, Storage & Connectivity

While slightly lower in RAM compared to the Zenbook S16, the Zenbook 14 still offers solid performance with:

• 16GB LPDDR5X RAM for smooth multitasking
• 1TB NVMe SSD for ample storage
• Wi-Fi 6E & Bluetooth 5.3 for stable connectivity
• USB 4.0, USB 3.2 Type A & C, HDMI 2.1 for versatile ports

Battery Life

The Zenbook 14 is optimized for power efficiency, offering all-day battery life, making it perfect for students, business professionals, and frequent travelers.

Who Should Buy the Zenbook 14?

The Zenbook 14 is best suited for:

• Students and professionals who need a balance of power and portability
• Writers and business users who want a reliable daily driver
• Casual content creators looking for an affordable yet premium device

Price & Availability

The Zenbook 14 is priced at $1,049.99 and is available on the ASUS Store and Best Buy.

Final Thoughts: Which Zenbook Should You Choose?

Go for the Zenbook S16 if you need:

✔ A larger, high-resolution OLED touchscreen with 3K and 120Hz refresh rate ✔ 24GB RAM for intensive multitasking ✔ More advanced connectivity with Wi-Fi 7 & Thunderbolt 4 ✔ A premium ultra-thin design

Choose the Zenbook 14 if you prefer:

✔ A lighter and more portable option ✔ More budget-friendly pricing while maintaining high performance ✔ Touchscreen OLED with 100% DCI-P3 color accuracy ✔ All-day battery life for mobile use

No matter which model you choose, ASUS’ latest Zenbook lineup offers premium design, cutting-edge AI-powered processing, and high-end OLED displays, making them some of the best laptops in their class.

Both models are available now on ASUS Store and Best Buy.